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Matthew Beal is a global brand creative and retail design executive with over 20 years of experience in shaping physical and digital brand expressions for iconic companies like Nike, Converse, and Levi Strauss & Co. Currently serving as the Senior Design Director at Nike, they oversee EMEA retail design and creative strategy, managing a team of 22 creatives and executing innovative projects across more than 550 stores. Previously, Beal held positions as Associate Creative Director at officeTwelve Limited and Senior 3D Designer at Checkland Kindleysides, where they pioneered flagship concepts and immersive brand experiences. Additionally, they are the founder of 'The Art Of' AI Magazine, a project exploring the integration of generative AI in storytelling and brand experiences. Beal holds a degree from The Manchester Metropolitan University.