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Mandy Xiao is currently the eCommerce Director at Nike, where they focus on brand building and market development in the retail sector, particularly for feminine and trendy brands. Previously, they served as the Head of Ecommerce at Lafayette 148 New York and as the Senior Manager of Ecommerce at YOOX NET-A-PORTER. Mandy co-founded Pinsist Brand Consulting and Marketing, providing strategic services to consumer goods brands, and worked at Speedo International Ltd as the E-commerce Manager for China, where they exceeded sales targets and earned recognition for their contributions. They hold an MBA from the China European International Business School, completed in 2019.