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Edward Dai is a seasoned creative professional currently serving as the Director of Brand Creative for Football and Impact Sports at Nike in Shanghai. Previously, Edward held the position of Brand Narrative Director, Men's at Nike from 2022 to 2024 and worked as an Associate Creative Director at the LEGO Group from 2020 to 2022. Their career also includes roles at mcgarrybowen, Grey Group, and J. Walter Thompson Worldwide, showcasing a diverse range of expertise in brand strategy and management. Edward earned a Bachelor's degree in English from East China Normal University between 2004 and 2008.