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Alka Gupta is an accomplished professional with extensive experience in advertising solutions, currently serving as Senior Vice President at Nielsen Company since August 2004. Prior to this, Alka held the position of Vice President of Research at GfK Custom Research North America from January 2003 to August 2004 and at CLT Research from December 2000 to December 2002. Alka Gupta earned a Bachelor’s degree from Brandeis University and an MBA from the Questrom School of Business at Boston University.