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Caron Cohen is the Head of Brand and Creative at NICE Systems, a role they have held since 2011. With over fifteen years of experience in brand marketing, Caron has led creative initiatives for multinational NASDAQ companies, developing innovative and impactful marketing solutions. They possess a strong background in directing design and user interface for corporate branding, including the strategic development of NICE's brand identity and digital ecosystem. Caron studied Fine Art at the University of the Witwatersrand and continued their education at the Bezalel Academy of Art and Design.