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Ignacio Cuenca is an experienced professional with a robust background in sales, marketing, and business strategy. Currently serving as the Vice President of Sales and Marketing at NEXII since June 2025, Ignacio has held various significant roles, including Director at Hilti Group and Marketing & Business Development Director at ADT. Ignacio's academic contributions include positions as a full-time and executive MBA professor at EAE Business School and an adjunct professor at Southern Methodist University. With a Master's degree in Industrial Engineering from Universidad Politécnica de Madrid, Ignacio also contributes to the community as a Certified Business Mentor with SCORE Mentors Dallas. Previous experience includes strategic consulting at Accenture and marketing analysis at Hewlett Packard Enterprise, demonstrating a diverse skill set across multiple industries.