Newlink is an award-winning, international consulting firm headquartered in Miami, Florida with company-owned offices in Argentina, Mexico, Peru, Spain and the Dominican Republic, and a partner network in additional markets throughout the world. 

Founded in 1998 by former journalist Sergio Roitberg, Newlink has since grown exponentially from a public relations agency to a world-class organization that delivers business results to clients through innovation and transformation. 
Based on the principles of collaborative consulting, Newlink developed its own strategic framework – Orbital Thinking – which espouses that in today’s hyper-connected, chaotic and ever-changing world, there is only one way to reach our goals in a sustainable way.  To build a common purpose so strong that it rallies stakeholders around it, unleashing true collaboration and transformational outcomes. 

From multinationals to multilatinas, family-owned businesses and start-ups, from private to public institutions and NGOs across the Americas, Newlink has helped transform businesses, brands, candidates, governments and ideas to reach their full potential. Its 20-year track record has led to client collaborations including Coca-Cola, ESPN, Chevron, Corporación Andina de Fomento (CAF), Citibank, McDonald’s, Barrick Gold, Cisco Systems, AT&T Latin America, Uber, Expedia, MTV, Itau Private Bank, Novartis, Invokana, Janssen, Cancun Visitors and Conventions Bureau, Ministry of Tourism of Dominican Republic, Buenos Aires, WeWork, MasterCard and LATAM Airlines Group, among many others. 

A fully integrated firm with outstanding talent and experience, Newlink is comprised of the following areas of expertise: Tourism, Health and Wellness, Reputation Management, Public Affairs, Digital Marketing, Branded Content, Business Insights, Business Transformation, Multicultural Marketing, Integrated Production, Creative & Branding.
Newlink is ranked among the top 30 public relations firms in the United States, has been named a top 50 firm globally by PR week, and has been ranked the No.1 public relations agency in South Florida since 2011 by South Florida Business Journal. Newlink has also been honored with several awards from a variety of prestigious groups such as the Emmys, Silver Anvils, Silver Stevie Awards, Gold Quill Awards and Silver Quill Awards
ABOUT THE MANAGEMENT OF THIS PAGE
This page is overseen by a group of hand picked executives within the ranks of Newlink, and managed under governance guidelines that ensure best practices including audience moderation.

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The Directors Team at ����ɱ����԰�® is responsible for guiding the strategic direction and operational success of the firm. This team oversees various specialized departments, ensures alignment with the company's principles such as Orbital Thinking, and drives transformative outcomes for a diverse range of clients. Key functions include high-level decision-making, client relationship management, and fostering collaboration to achieve business results.

Directors Team

The Public Relations Team at Newlink is responsible for managing and enhancing the reputations of clients through strategic communication and media engagement. The team handles public affairs, crisis and reputation management, and works closely with clients to develop and deliver compelling narratives that align with business goals. They also manage social media analytics, content creation, and stakeholder collaboration to drive transformative outcomes and maintain a positive public image for diverse clients across multiple sectors.

Public Relations Team

This department focuses on managing client relationships and ensuring their needs are met through effective communication and service delivery.

Account Management

The Marketing and Creative team at ����ɱ����԰�® is responsible for developing and executing innovative marketing strategies and creative solutions to enhance client brands and drive business results. This team integrates expertise in digital marketing, paid media, creative direction, content creation, and business insights to deliver cohesive and impactful campaigns that resonate with diverse audiences across a global landscape. Through their collaborative approach and strategic framework, Orbital Thinking, they ensure transformational outcomes that align with each client’s unique goals and purposes.

Marketing and Creative

The Operations Team at Newlink is responsible for ensuring the seamless and efficient functioning of the company. This team manages various aspects including operational strategy, process optimization, resource allocation, IT systems, project management, and media monitoring. They work collaboratively to support the company's diverse functions and help drive business transformation and innovation in alignment with Newlink's strategic framework – Orbital Thinking.

Operations Team

The Leadership Team at ����ɱ����԰�® is responsible for setting the strategic direction and operational oversight of the company, ensuring alignment with its principles of collaborative consulting and Orbital Thinking. This team, composed of top executives and senior leaders, drives innovation and transformation initiatives across various sectors, from tourism to business transformation, to deliver sustainable business results and rally stakeholders around common goals. They oversee all company-owned offices and partner networks, manage client relations, and ensure the organization's growth and excellence in the international consulting landscape.

Leadership Team

The Vice Presidency Team at ����ɱ����԰�® comprises high-level executives who provide strategic leadership across various core areas, including tourism, culture, and digital marketing. This team is responsible for driving innovation, enhancing operational efficiency, and ensuring alignment with the company’s Orbital Thinking framework to deliver transformative business outcomes for clients. Their collaborative approach helps to forge strong common purposes that engage and rally stakeholders, ultimately achieving sustainable results across multiple markets.

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Other teams

Public Relations Team

Account Management

Marketing and Creative

Operations Team

Leadership Team

Vice Presidency Team

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People (3)

Jobs (0)

Other teams

Public Relations Team

Account Management

Marketing and Creative

Operations Team

Leadership Team

Vice Presidency Team

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