Cliff Bastedo is a strategic and creative marketing leader with over 20 years of experience in B2B and B2C marketing, specializing in the insurance, healthcare, wellness, and financial services industries. Currently serving as the Corporate Vice President of Marketing Communications for New York Life Insurance Company, they have previously held prominent marketing roles at Guardian Life Insurance, Aetna, Weight Watchers, Johnson & Johnson, and Prudential Financial. Cliff’s expertise lies in developing integrated digital-first marketing programs, brand positioning, and thought leadership initiatives that drive growth and enhance customer engagement. They hold a Bachelor of Arts in Communication and Media Studies from Rutgers University.
Location
Bordentown, United States
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