Jacqueline Sheehan is a seasoned professional with extensive experience in eCommerce and digital merchandising, currently serving as Senior Site Experience Manager at New Balance since August 2017. In this role, Jacqueline oversees the PF Flyers eCommerce site, driving growth through data-driven strategies, campaign management, and cross-functional collaboration. Previously, Jacqueline held various positions at Destination XL Group, Inc., including Digital Merchandising Manager and Associate Direct Merchandiser for Sportswear and Footwear, where responsibilities ranged from managing digital campaigns to enhancing user experience. Jacqueline’s foundation in retail began with a series of roles in high-end fashion, including positions at Nordstrom and Chanel, complemented by a strong educational background in business and fashion merchandising from institutions such as Southern New Hampshire University and Marist University.
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