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James Hopwood is currently the Azure Sales Lead for Enterprise in Manufacturing at NetApp, focusing on high-performance, scalable file storage solutions in partnership with Microsoft. Prior to this role, they served as Azure Sales Lead for Commercial UK/I and were recognized for their expertise in cloud services. James has extensive experience in the IT sector, previously working as a Senior Infrastructure Specialist at Storm Technologies and a Sales Executive at Boston Ltd. They hold a Bachelor of Arts (BA) in Business Studies from the University of the West of England, and have held various roles in sales and marketing across different companies since 2004.