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Rui Barbas is a seasoned Chief Financial Officer currently leading financial strategy for Zone Americas at ±·±ð²õ³Ù±ôé, where they previously served in multiple leadership roles including Chief Financial Officer for Zone North America and various strategic positions. With a rich background in corporate innovation and strategy at ±·±ð²õ³Ù±ôé USA, Rui also gained valuable experience as a Strategy Consulting Senior Manager at Oliver Wyman. They hold an MBA from INSEAD and completed an Executive Leadership Program at London Business School. Their expertise centers around driving consumer-centric business transformations and optimizing strategic growth initiatives.