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Ben Campbell is a senior brand and creative leader with over 15 years of experience in brand and marketing strategy. Currently serving as the Head of Brand & Creative for Oxagon at NEOM, Ben is responsible for shaping and positioning the brand within a sustainable living framework. Previously, Ben held leadership roles at Origin Energy and Twitter, where they focused on brand strategy and communication excellence. Ben's career includes pivotal positions at the LEGO Group and Deakin University, highlighting a robust background in managing global marketing initiatives and building impactful brand narratives. Ben holds a Master of Communication and a Bachelor of Arts in Public Relations from Deakin University.