Jake Seaton is an experienced digital media professional with a focus on advertising integration and product management. Currently serving as Manager of Ad Integration at NBCUniversal since February 2022, Jake oversees the migration of server-side ad insertion technology. Prior to this role, Jake held the position of Digital Product Manager at WRAL, where new products were developed to enhance revenue opportunities through the station's award-winning news content. Jake's earlier experience includes roles as Digital Content Producer at WNCN/NBC-17, where significant audience growth was achieved, and as Content Producer at McClatchy, coordinating news content distribution. Educational credentials include a Bachelor of Arts in Entertainment Journalism from North Carolina State University and training from the Poynter Institute.
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