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Hongkai Zhang is currently the Director of Intellectual Property at NBCUniversal Media, LLC, where they leverage extensive legal expertise in corporate law, intellectual property, and brand protection. Prior to this role, Hongkai served as Senior Legal Counsel for Brands & Content at NBCUniversal and has held various legal positions at organizations such as Diageo and Universal Pictures, focusing on brand assurance and intellectual property matters in Greater China. Hongkai holds a degree from Lunds universitet and has cultivated a strong background in legal research and enforcement throughout their career. Additionally, they contribute as Vice Chair of the Best Practice & Enforcement Committee for the Quality Brands Protection Committee.