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Malik Djoulait is a Director of Social Media & Digital at NBA Africa and the BAL, leading initiatives to enhance the organization’s digital presence. They have extensive experience in digital transformation, having previously worked as a Consultant/Product Owner at mc2i Groupe and as a Project Director for various high-profile clients, including adidas and Nike. Malik has also served as a Client Partner at Twitter, managing significant advertising portfolios, and has an academic background as a lecturer at multiple institutions, teaching subjects like Project Management and Digital Marketing. Their educational credentials include several Master's degrees from institutions such as ISC Paris and the Université de Cergy-Pontoise.