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Greg Wakefield is an analytics-driven executive leader focused on sales effectiveness, operations, and business strategy. With extensive experience in designing and implementing sales management frameworks, they have successfully generated revenue growth while optimizing costs across various industries, including private equity-held firms and SaaS. Currently serving as the Senior Vice President of Revenue Operations at NAVEX, Greg has also held senior roles at companies such as American Tire Distributors and Flexential, leveraging their finance background and problem-solving skills to transform organizational processes. Greg earned an MBA in Strategy and Organizational Design from McMaster University.