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Faye Drummond is the AI Strategy & Innovation Delivery Lead at NatWest Group, where they drive the customer and colleague AI experience strategy, focusing on innovation through data science. Previously, Faye held roles such as Brand Strategy Lead, Leadership Communications Manager, and Brand Manager, cultivating deep insights and strategic brand management for NatWest and Royal Bank. They began their career in marketing and consumer insight roles and are passionate about delivering meaningful change through Agile practices. Faye holds a Bachelor of Arts in Marketing & Human Resource Management from the University of Strathclyde and an Advanced Certificate in Market & Social Research.