Greg Friend is an accomplished professional with expertise in media solutions, marketing, and measurement across various organizations. Previously serving as Vice President at Nativo Inc, they managed multiple teams and oversaw strategic initiatives in content and measurement. Earlier roles included leadership positions at Comcast Spotlight and Ampersand, where they drove innovative audience solutions and advanced TV targeting. Greg holds a BA in Economics, Philosophy, and Integrated Marketing Communications from Northwestern University, where they also contributed as a debate coach. They are currently the SVP and Head of Media Product at Kantar.