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Yu Cai is an experienced professional in content marketing and public relations, currently serving as an Influencer Specialist at Nativex since September 2022. Prior to this role, Yu served as a Content Marketing Intern at Taelor, focusing on holiday campaign creation and media coordination, and as a Content Strategy Intern at Picsart, where competitive analysis was presented to business leaders. Additional experience includes a Public Relations Intern position at Weber Shandwick, where contributions involved campaign content production and crisis management, as well as consecutive interpretation at the Beijing International Radio, TV & Film Exhibition and a Public Relations Internship at Dentsu. Yu holds a Master of Science in Journalism, Media Innovation & Content Strategy from Northwestern University and a Bachelor of Arts in English Language and Literature from Beijing Foreign Studies University.