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Warren Smith is currently the Group Graphic Design Lead at National Grid, where they focus on defining, improving, and delivering global brand consistency. With a career dating back to 1997, Warren has held various roles including Senior Graphic Designer at Associated Independent Stores Ltd and Design & Brand Consultant at FUEL DESIGN & BRAND, which they have owned since 2003. They also worked as a Senior Graphic & Presentation Designer at CEVA Logistics from 2016 to 2018 and served as a Brand Identity Manager at Barclays between 2013 and 2014. Warren's expertise lies in implementing creative concepts and managing design and brand projects.