Hiral Shah currently serves as the Head of Buying for HRX at Myntra since December 2023. Prior to this role, Hiral held positions at AJIO.com as the Category Lead for Women's and Kidswear from April 2023 to October 2023, and as Category Lead for External Brands in Menswear from March 2021 to March 2023. Hiral worked at Universal Sportsbiz Private Limited from January 2020 to January 2021 as Lead of Buying and Planning for Key Accounts in E-Commerce, overseeing brands such as Wrogn, Imara, Mstaken, and Single. Hiral has extensive experience at Arvind Fashions Limited as Head of Buying and Planning from February 2013 to December 2019, and at Lolly Togs from June 2009 to June 2012 in Design, Product, and Business Development. Education includes a degree in Fashion and Apparel Designing from SOFT, an NIFT-affiliated institution in Pune, and a Bachelor of Arts from Pune University.
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