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Juliana Patera is an award-winning Creative Lead with a strong background in strategic copywriting and creative direction. With experience in renowned agencies such as Publicis, R/GA, and VML, Juliana has worked on campaigns for global brands across various sectors including automotive, technology, and health. Juliana began their career as a copywriter at FCB Brasil and has since held positions from copywriter to creative director in multiple influential firms. Currently, they serve as Director of Creation at MRM and continue to impart knowledge as a professor at MIAMI AD SCHOOL BRASIL. Juliana holds a degree in Cinema and Communication from Fundação Armando Álvares Penteado.