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David Lawton serves as the Head of Data Science at M+C Saatchi Fluency since October 2020, bringing extensive experience in data science and analytics. Prior roles include Data Science Consultant at Capgemini Invent and Data Scientist in the intelligence department at M&C Saatchi London. Additionally, David has worked as an Analyst at Source Global Research and held the position of Research Executive at the British Private Equity & Venture Capital Association, focusing on industry advocacy and public understanding. Academically, David holds an MSc in Economics and Public Policy from the University of Bristol and a BSc in Economics from the University of York.