Lynsey Yelland is a senior commercial leader with over 18 years of experience in grocery retail, focusing on commercial strategy, buying, category management, marketing, and e-commerce. Having led multi-million-pound categories at ASDA, Lynsey has managed large teams and driven transformation through strategic leadership and disciplined execution. Currently, Lynsey serves as a Senior Trade Planning Manager at Morrisons, overseeing critical aspects of trade planning while previously holding several senior positions at ASDA, including Head of Online Marketing and Senior Buying Manager - Wine. Lynsey is known for fostering collaborative environments and mentoring teams, emphasizing a customer-first approach to drive sustainable growth. Lynsey earned a BSC in Retail Management from Loughborough University.
Location
Leeds, United Kingdom
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