Scott Barber currently serves as Vice President General Manager at Monster Energy since March 2015, with prior roles as Director of Commercialization and Senior Region Manager. Before joining Monster Energy, Scott Barber worked at Chas. Seligman Distributing Co. from June 2005 to March 2015, where responsibilities included managing a diverse non-alcoholic beverage portfolio, significantly increasing sales through innovative programming, and overseeing brand development. Earlier experience includes an Account Executive position at Cinergy Communications, where effective customer relationship management contributed to exceeding revenue goals. Scott Barber holds a Bachelor's degree in Sport Administration from the University of Louisville.