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Pavel Anufriev is a seasoned professional in marketing operations, currently serving as the Senior Manager of International Marketing Operations at Monster Energy since February 2016. In this role, Pavel oversees a diverse portfolio across the APAC, Oceania, LATAM, and Canada, focusing on budget management, event lifecycle management, and cross-functional collaboration. Previously, as Marketing Manager for Russia and Belarus, Pavel developed effective crisis response marketing strategies that enhanced market share against competitors like Red Bull. As Marketing Team Leader, Pavel established the Marketing Activation Team, significantly increasing activation conversion rates. Early career experience includes a pivotal role as Distribution Marketing Manager at HLRDistr, where Pavel facilitated CRM and CMS platform launches, and as Store Owner of Online BMX Shop, managing diverse operational aspects. Pavel holds a Specialist degree in Marketing and Management in Sports from Orel State Technical University.