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Sergio Alves is a Google EMEA Creative Director with over 20 years of experience in the marketing and advertising industry. Born in Brazil, they specialize in social and digital content creation, cross-channel creative solutions, and global brand campaigns, working with brands like Google, Samsung, and Nike. Previously, Sergio held senior roles at Thomas Cook and Superside, where they led diverse teams to deliver award-winning campaigns and foster creativity. Their educational background includes degrees in Social Communications and Typography, as well as executive development and creative leadership programs. Currently based in London, Sergio continues to explore the intersection of technology and storytelling to enhance brand engagement.