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Catalina (Caty) Vélez is a seasoned professional with over 14 years of experience in the food industry, particularly in consumer science and technical innovation management. Currently serving as the Sr. Director of Engineering Design Office and Technical Innovation Management at Mondelēz International, Caty has successfully led significant productivity projects, contributing to substantial savings and growth. Their academic achievements include a PhD in Business Administration with a focus on consumer behavior, alongside various teaching roles in prestigious institutions. Caty is dedicated to fostering collaborative environments and is eager to further advance the food industry through strategic leadership and innovation.