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Liliana Viana is the Founder and Lead Designer at miPim Creativity, where they conceptualize and deliver a variety of branding and digital design projects. With over a decade of experience as a senior product designer, Liliana has developed expertise in user-centric design that emphasizes both aesthetics and functionality. Their past roles include senior UX/UI design positions at companies like Sioslife and Axians Portugal, where they led end-to-end design projects and collaborated with cross-functional teams to enhance user experiences. Liliana holds a Licenciatura in Product Design from Escola Superior de Tecnologia e Gestão de Viana do Castelo and a background in Visual Arts from Escola Artística de Soares dos Reis.