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Giancarlo Orsenigo Mayora is a seasoned professional with extensive experience in product management, business strategy, and marketing. Currently serving as B2B Product Manager at Millicom (Tigo) since November 2016, Giancarlo oversees the entire product portfolio for Tigo Business in El Salvador, managing the product lifecycle from pre to post-sale. Prior to this role, Giancarlo held positions such as Mexico Country Manager and Asia Regional Director at Echez Group, where responsibility included commercial strategy development and office management. Giancarlo's background also features a significant tenure at Microsoft, where roles included OEM Partner Account Manager and Marketing, PR and RSE Manager, contributing to the growth of Windows and Office in the consumer market. Before Microsoft, Giancarlo began a career in advertising at McCann Erickson, creating campaigns for major clients. Giancarlo holds an MBA with a specialization in Marketing and Finance from Aden Business School and a Bachelor's degree in Business Administration from Universidad Dr. José Matías Delgado.