Laura Balla has extensive experience in marketing and communications, holding significant roles in notable companies since 1999. At Telecom Italia - TIM, Laura served as Product Marketing Manager, focusing on voice offerings and customer win-back operations, as well as CRM Manager for SME customers, where responsibilities included loyalty and retention strategies to enhance profitability and customer satisfaction. Subsequently, at Microsoft Italia, Laura was a Marketing Associate involved in PR and education initiatives related to the Y2K crisis. From 2000 to 2008, a position as Direct Marketing and CRM Manager at Omega Data S.R.L. allowed for strategic management of advertising and CRM for corporate sales. Since September 2008, Laura has been the Head of Marketing and Communication at MetLife in Italy, overseeing strategic marketing, communication activities, and project management for distribution initiatives aimed at increasing retail market share. Laura Balla holds a Master in Economics from Istituto Guglielmo Tagliacarne.
Location
Rome, Italy
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