Patricia Avelar has extensive experience in procurement and event management, serving as the Global Head of Events and Production Sourcing at Meta in April 2025 and previously as the Head of Event Sourcing. Avelar held the position of Global Category Lead at Meta from September 2018 to July 2023 and contributed to Fitbit as Global Category Manager from May 2016 to September 2018, focusing on global strategies and category productivity. As a Spend Manager at Accenture from January 2014 to May 2016, Avelar defined sourcing strategies and provided category management services for Fortune 500 companies. Earlier roles include Purchasing Manager at Benattar, where a 20% reduction in spend was achieved through strategic analysis. Avelar holds a Bachelorās Degree in Business Administration and Management from San Francisco State University.
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