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Geraldine Beker-Bouma is a seasoned marketing and communication professional with extensive experience spanning over two decades across various industries, including consumer packaged goods, food and beverages, and non-profit sectors. Geraldine has held leadership positions at notable companies such as Meta, where the role of Country Director for Meta Benelux is currently undertaken, and previous roles included Head of Industry CPG & Auto. Geraldine's background includes strategic consultancy and marketing management roles at organizations like FrieslandCampina and HJ Heinz, contributing to significant brand turnarounds and product launches. As the owner of MarketingVibes BV, Geraldine focused on international marketing and communication strategies while also engaging in board duties with the 12HELP Foundation, supporting the empowerment of disadvantaged girls in India. Geraldine holds a degree in Business Economics from the University of Groningen.