Niu Dastouri currently serves as Senior SEO Manager at Merlin Entertainments since October 2025, bringing a wealth of experience in digital marketing and SEO. Previously, Niu held the position of Organic Performance Strategy Manager at Capital.com from February 2024 to September 2025 and served as Digital PR Manager at IG Group, where responsibilities included Off-Page SEO and leading campaigns from November 2022 to February 2024. Niu's career also includes roles as Digital PR Executive at Omnicom Media Group, Marketing Manager at Pro Media & Marketing Agency, and Social Media Coordinator at Sierra Madre GmbH. Prior foundational experience was gained as a Marketing Event Executive at Intermezzo Event GmbH. Niu earned a Bachelor's degree in Meeting and Event Planning from the University of West London between September 2018 and August 2021.
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