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Ben Smith is currently the Chief Operating Officer of Experience & Commerce at Merkle UK, a role they have held since 2022. Previously, Ben worked as a Consultant and Architect at LogicaCMG from 2000 to 2007. They also served as CTO at Isobar from 2016 to 2019 and held various leadership positions, including Programme Director for ASDA at eCommera in 2012. Their extensive career showcases a blend of technical and operational leadership in the digital commerce space.