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Valerie Skoro is a seasoned marketing professional currently serving as the Principal Demand Generation Campaign Manager at MeridianLink since July 2025. With a robust background in demand generation marketing, Valerie previously held the position of Senior Demand Generation Marketing Manager at Blackbaud, where contributions were made to the corporate social responsibility software sector through platforms like YourCause, CSRconnect, and GrantsConnect, along with efforts at EVERFI in financial education initiatives. Prior experience includes a tenure at Fiserv as Demand Generation Marketing Manager, where Valerie developed metric-based campaigns to generate leads, and as Account Manager, managing client relationships in the financial services sector. Valerie's career commenced at Union Bank & Trust as a Marketing Representative, effectively promoting the Alabama CollegeCounts 529 Fund. Academic credentials include a Master of Science in Marketing from the University of Alabama's Manderson Graduate School of Business and a Bachelor of Science in Marketing from The University of Alabama.