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Lars Danielsen is the Senior Director for the Nordic Region at Mediq, a leading European healthcare provider dedicated to enhancing the quality of life for millions. In this role, Lars leads product management, tender bid and contract management, and a specialized pricing team across Norway, Sweden, Denmark, and Finland, emphasizing customer-focused culture and operational excellence. Previously, Lars held various leadership positions at Mediq, including Director of Sourcing for the Nordics, Baltics, and UK, overseeing multinational teams and a significant product portfolio. Lars holds an MBA in International Business and Sustainability from Maastricht School of Management and a Graduate Diploma in Organization and Leadership from Copenhagen Business School. Outside of professional pursuits, Lars is engaged in family life, raising three children.