Lies Van Campfort serves as the HR Director for Mediahuis België since September 2021, previously holding the role of HR Lead/Business Partner. Prior to this, Lies acted as the HR Director Ad interim at Ads & Data, contributing to the launch of the national advertising agency of Mediahuis in collaboration with Telenet/SBS, Pebble, and Proximus. From November 2013 to October 2020, Lies was HR Manager at Mediahuis België, where responsibilities included supporting management in developing HR policies and focusing on the organization’s digital transformation. Lies also gained extensive experience as HR (Business) Manager at Concentra Media, overseeing HR policies and processes. The career journey began as an HR Consultant at Concentra Media and as an HR Payroll Advisor at Philips. Academic credentials include studies at the University of Antwerp and Katholieke Hogeschool Kempen.