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Michelle Jimenez is an experienced marketing professional with a strong background in digital marketing operations and technology. From January 2018 to December 2022, Michelle served as an Expert Engagement Manager and Specialist at McKinsey & Company, focusing on digital strategies. Prior to that, Michelle held various positions including Principal at MJ Consulting Services LLC, Manager of Interactive Marketing at eBay Enterprise, and Senior Manager of Acquisition Marketing at Gilt City. Additional roles include Marketing Director at ZINIO and Senior Manager of Online Marketing at Gilt Groupe. Michelle began professional experience as Creative Director at Gogotech Inc and has also worked as Head of Acquisition & Retention Marketing at Nourish Snacks. Michelle obtained a Bachelor's degree from Pontificia Universidad Católica Madre y Maestra and a Master’s Degree from Universidad de Salamanca. Currently, Michelle continues to contribute to McKinsey & Company as a Senior Expert / Expert Associate Partner in Digital, Growth Marketing & Sales.