Liga Zvirgzdina is an Expert Associate Partner at McKinsey & Company, where they lead large-scale digital and design transformations for multinational clients within highly regulated industries. With over 20 years of industry experience, Liga specializes in digital strategy, experience design, and agile methodologies. Previously, they served as a Design Lead at Apple, managing global campaigns and enhancing user experience across the EMEA region. Liga's extensive educational background includes degrees in Graphic Design from the University of Florida and Miami Dade College, as well as training in Experience Design.