ÂÜÀòÂÒÂ×

Rosa Cubas is a Senior Marketing Manager at McDonald’s, where they focus on brand, content, culture, and partnerships. With a proven track record in social marketing, Rosa led innovative campaigns such as McDonald’s first streamer-centric initiative and developed new metrics for success in collaboration with Wieden+Kennedy. Previously, Rosa held strategic roles at various agencies, including GUT and VMLY&R, managing high-profile clients like P&G and Dell. A recipient of the 2023 Cannes Grand Prix, Rosa holds a Bachelor of Science in Strategic Communication from the University of Miami.