Alaina Morgan-Free is an experienced marketing and communications professional with a robust background spanning over 15 years. Currently serving as the Head of PR & Social at McCarthy Stone since November 2025, Alaina leads the brand's PR and social strategy, focusing on enhancing brand trust and inspiring better living through insightful storytelling. Prior to this role, Alaina was the Head of Brand Communications at Affordable Housing & Healthcare Group, where strategy and audience engagement for shared ownership homes were prioritized. Alaina's extensive experience also includes significant contributions as a Senior Marketing Manager at Encore Care Homes and roles in public relations and marketing with various organizations. Alaina holds a CIM Professional Diploma in Marketing and a Bachelor of Arts in English & Drama Studies.
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