Sofie Langebæk is an accomplished Group Loyalty Manager at Matas A/S, responsible for managing loyalty programs across Nordic banners, including Matas and KICKS, since August 2021. Sofie has a strong background in strategic planning, customer retention, and project management, with prior roles as Loyalty Manager and Club Matas Project Manager at Matas A/S, where loyalty initiatives and project assessments were executed to enhance customer engagement. Previous experience includes serving as Digital Architect and Project Manager at Shamballa Jewels, and CRM Coordinator at nemlig.com, where expertise in optimizing processes, data management, and retention programs was developed. Sofie's academic credentials include degrees from Copenhagen Business School and various study abroad programs, equipping her with a robust foundation in strategic market creation and business management.
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