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Nadzeya Boreiko is recognized as the leader of the personal rating of marketers in Belarus and currently serves as the Head of Partnerships Management and Marketing for Mastercard Belarus. Previously, Nadzeya held positions as Senior PR Manager at GARSIA/BELVINGROUP and as Marketing Director at ALVAS GROUP. With a robust academic background from Belarusian State University, where Nadzeya earned multiple degrees, including a Master's in Cultural Studies and an advanced degree in Innovation Management from the Belarusian National Technical University, they have also contributed to academia as a Senior Lecturer at BGU from 2007 to 2016.