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Bob M. Hendriks is a seasoned marketing professional currently serving as the Director of B2B Marketing at Mastercard, where they drive growth through strategic management of B2B service offerings. Previously, Bob held various key marketing roles at companies such as DTN, MeteoGroup Nederland B.V., and Elsevier, leading teams and managing significant product portfolios across diverse industries. With a robust background in product marketing, brand transformation, and demand generation, Bob has successfully contributed to major integrations and repositioning initiatives within several organizations. They hold numerous certifications from the Product Marketing Alliance, further enhancing their expertise in go-to-market strategies and product launches.