ÂÜÀòÂÒÂ×

Luis Alejandro Emmerth possesses extensive experience in consumer insights and marketing management, with a career spanning over two decades. Previously serving as a Regional CMI Sr Manager at Mars Wrigley (April 2018 - October 2020) and as a Marketing Manager in Test Markets at Ferrero (September 2010 - August 2012), Luis has demonstrated a strong ability in brand business forecasting and driving sales execution. Expertise includes managing research projects and fostering client partnerships during tenure at Ipsos (2003 - 2008), resulting in significant turnover growth for major brands. Currently, Luis is the Global Sr Manager of Brand Content & Media Insights at Mars Wrigley. Luis holds an MBA in Strategic Planning and Management from the Instituto Tecnológico y de Estudios Superiores de Monterrey, a Bachelor in Marketing from Universidad del Valle de México, and a Diploma in Executive Management from Tecnológico de Monterrey.