ÂÜÀòÂÒÂ×

Karim Abbas is the Regional Director of E-Commerce for the Middle East & Africa at Mars, a role held since 2021. With a career spanning key positions at major consumer goods companies such as Arla, Reckitt Benckiser, and Mars Inc, Karim has developed expertise across various sectors including food, healthcare, and pet care. Previous roles included Head of Customer/Trade Marketing and Regional Senior Brand Manager, where they successfully led initiatives like the Perfect Store program, recognized globally as a key growth driver. Karim holds a Bachelor's degree in Business Administration and Management from the American University of Beirut, earned in 2004.