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Federico Preda is currently the Head of Trade Marketing for Petcare in the South Europe Cluster at Mars, where they lead a team of eight associates and manage activation plans across 17 countries. Previously, as Head of Modern Impulse at Mars, they oversaw P&L management and promotional strategies for Out Of Home clients while developing people through coaching. Federico has also held positions in E-Commerce management at both Mars and Reckitt Benckiser, focusing on online sales strategies and channel development. They earned a Master's degree in Marketing from Bocconi University and enhanced their digital skills at the National University of Singapore.