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Alessandra Righini

Retail Capability & M&M’S Ecosystem Director

Alessandra Righini is an accomplished professional with extensive experience in digital transformation, customer experience design, and project management within various industries. Currently serving as an Experience Orchestrator at Mars, Alessandra focuses on creating immersive and personalized customer journeys while managing a DTC platform as a Senior Platform Manager. Previous roles include Digital, Sales and Marketing Manager at Nestlé Health Science, where Alessandra facilitated collaboration between IT and marketing teams, and Digital Transformation Manager at both Gerber and Nescafé Dolce Gusto, leading technology solutions and digital initiatives. Early career experience includes roles as an E-Commerce Project Manager at Vodafone Italy and internships at BRAIN FORCE and the British Consulate General of Milan. Alessandra holds a Master of Science in Economics and Management of Innovation and Technology and a Bachelor of Science in Economics of International Markets & New Technology from Università Bocconi, along with a Project Management certification from PMI.

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