ÂÜÀòÂÒÂ×

Jeff Lyon is the Head of Marketing Analytics at Best Egg, where they lead analytics efforts aimed at customer acquisition through direct mail, affiliate, and digital channels. Previously, Jeff served as the Director of Analytics, where they focused on expanding customer populations and collaborated with various leadership teams. They have extensive experience in A/B testing, attribution issues, and targeted advertising strategies. Jeff also worked as a Student Intern at the Federal Reserve Bank of Richmond and held various positions within Best Egg, progressing from Marketing Data Analyst to Director. They earned multiple advanced degrees in Mathematical Finance and Economics from the University of North Carolina at Charlotte.